Futility thinking

5 Crowdfunding Psychology Traps (to Avoid)

Crowdfunding campaign not running so smoothly? You’d be surprised how effective small changes to your donor outreach strategy could be. Avoid harming your campaign by understanding crowdfunding psychology: which trigger words, strategies, and…

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Small Change Can Lead to Real Change

The Irony of Futility Thinking We live in a world where medical treatments can cost hundreds of thousands of dollars. Nearly half of humanity lives on less than $2.50 a day. There are 22.5 million refugees. The problems are colossal, and so are the…

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